Die Mitarbeiter von FoxNews wurden bezahlt, besonders schöne, Fox lobenden Kommentare auf ihren eigenen Blogs zu hinterlassen, aber als anonyme Internet-Benutzer, berichtet mediamatters und salon.com:
On the blogs, the fight was particularly fierce. Fox PR staffers were expected to counter not just negative and even neutral blog postings but the anti-Fox comments beneath them. One former staffer recalled using twenty different aliases to post pro-Fox rants. Another had one hundred. Several employees had to acquire a cell phone thumb drive to provide a wireless broadband connection that could not be traced back to a Fox News or News Corp account. Another used an AOL dial-up connection, even in the age of widespread broadband access, on the rationale it would be harder to pinpoint its origins.
Der Comedian Stephen Colbert hat darauf hin einen eigenen Twitter-Account @realHumanPraise ins Leben gerufen, der Movie Reviews aus Rotten Tomatoes mit Fox News Moderatoren kombiniert und alle 2 Minuten ein Mashup twittert, mittlerweile an über 35000 Follower.
A politically subversive blend of horror and sci fi, Hannity is an underrated genre show from Sean Hannity. #PraiseFOX
— Real Human Praise (@RealHumanPraise) November 9, 2013
Gretchen Carlson is very effective in this creepy, well-shot thriller. #PraiseFOX
— Real Human Praise (@RealHumanPraise) November 9, 2013
